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From growing fast to growing in control
in under 12 weeks.

You have the money, the team, and the pressure. What you don't have is a control narrative your board can underwrite — yet. CAC is drifting. The metrics are starting to tell a story you can't fully explain. The next 12 weeks are about changing that before your Series B investors ask you to.

No application. No waitlist. Your first live session is this Thursday.

THE OPERATORS IN YOUR corner HAVE BUILT AT
what they have achieved
$2.2B+

Raised by operators in the network

23+

Exits and acquisitions

12

Unicorns built or scaled

4

IPOs

25+

Active operator mentors

These aren't advisors. These are operators who've been in your seat, made your decisions, and are back in the room every week to help you make yours.

WHO THIS IS FOR

You built the machine.
Now you need to control it.

This is for B2B SaaS and AI founders between $5M and $25M ARR who have real growth but are starting to lose the clarity that got them here. The GTM motion that worked at $2M is straining at $10M. CAC is drifting and you don't have a concrete plan to bring it back. The board meetings feel less collaborative and more interrogative. You're managing people who manage people for the first time — and the signal is getting lost in the layers. You know the Series B story needs to be about control and efficiency. Right now, neither word fully describes what you're living. That's not a failure. That's exactly the stage this track is built for.

Board Meeting

You have slides. What you don't have is a control narrative — a clear story about what's working, what isn't, and exactly what you're doing about it. The board is starting to notice the difference.

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CAC Review

CAC payback is drifting. You know it. Your CFO knows it. You have a theory about why — but not a concrete, operator-tested plan to bring it back before the next investor update.

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Leadership Meeting

You're spending all day in meetings you didn't design. You're losing touch with the product. The decisions that used to take you 10 minutes now take three rounds of Slack and a 45-minute call.

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Series B Prep

You know the Series B process is 12–18 months away. You also know your current metrics don't yet tell the story you need them to tell. You're not sure which numbers to fix first.

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Right Now

You don't need another OKR framework. You need operators who've run a company at your stage to sit in the room and tell you which metrics matter, which meetings to cut, and what the board actually needs to hear.

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WHAT YOU'LL DO

Three outcomes. Twelve weeks.
A company your board
can underwrite.

Every session works on your actual metrics, your actual GTM motion, and your actual board narrative. You leave with three things no Series A founder can raise Series B without.

CONTROL

A Control Scorecard thattells you what's working before the board asks.


Not a dashboard someone built for a different company. A live Control Scorecard — built during the sprint, on your actual metrics — that gives you and your board a single source of truth on CAC payback, NRR, burn efficiency, and Rule of 40. You leave knowing exactly what the numbers say, what's driving each trend, and what levers you're pulling to move them. No more assembling the board narrative the night before.

You'll have: A live Control Scorecard — CAC payback, NRR, burn, Rule of 40 in one view · A weekly CEO operating rhythm tied to the metrics that matter · Board meeting prep that takes hours, not days

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OPTIMIZE

A GTM map that fixes what's drifting — before it becomes a Series B problem.

CAC drifts for specific reasons: wrong ICP mix, inefficient channel allocation, sales cycle length creeping up, or a motion that worked at $2M but was never redesigned for $10M. You'll build a GTM map during the sprint — a live view of every stage of your revenue engine, what's efficient, what's leaking, and what to fix first. Operators who've rebuilt the same engine at your stage, in the room every week, telling you exactly what they'd do.

You'll have: A documented GTM map — ICP, channel, conversion, and CAC by segment · A concrete CAC improvement plan with operator-tested levers · A clear hiring and resource decision tied to the motion you're optimising

[team]
RAISE

A Series B control narrative built before the process starts — not assembled during it.

Series B investors don't fund growth. They fund growth they can explain, predict, and underwrite. You'll build your Series B narrative during the sprint — on your Control Scorecard, your GTM map, and the trends you've already started moving. Not a story you're hoping holds up. A narrative your investors can stress-test before the first meeting — because you already have.

You'll have: A Series B control narrative grounded in real metrics · A board-ready story that answers the hardest questions before they're asked · The FSC Series A Seal — the credential that shows you built the control layer, not just the growth

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Note: These aren't modules. These aren't takeaways. These are the three things that determine whether your company becomes fundable, scalable, and defensible — or stays stuck at the stage you're at right now.

WHAT'S NEXT

Start this Thursday.
Series B ready by week twelve.

Three steps. The first one happens this week.

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STEP 01 · THIS WEEK

Join the Series A Track.

Enter the CEO Operating Room and join the Series A track. $49/month — no application, no waitlist. Your first live session is this Thursday at 9AM PST. Bring your current biggest question — CAC, board narrative, GTM efficiency, or org design. Leave with a direction.

Every Thursday · 9AM PST · 12PM EST · 6PM CET · Live on Zoom · Free to attend first

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STEP 02 · WEEKS 1–10

Do the work in the Series A Lab.

When you're ready for the sprint, apply for the Series A Lab. 10 weeks, 8–12 Series A founders, every session working on your actual metrics, GTM motion, and board narrative. Weekly homework tied to your Control Scorecard, your GTM map, and your Series B story. Operators who've run companies at $5M–$25M ARR — in the room every week, telling you what they actually see in your numbers.

From $1,997 per startup · 2 founders can split the cost · 3 monthly installments available

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STEP 03

Present on Demo Day. Earn your seal.

Complete 8 of 10 sprint requirements. Present your Control Scorecard, your GTM map, and your Series B narrative on Demo Day — in front of Series B investors actively looking at Series A-stage companies. Leave with the FSC Series A Seal: the credential that tells every investor you built the control layer before they asked for one.


Every week that passes without the right room is a week your competitors might be in it.
WHO'S IN THE ROOM

The operators who've managed
the board meeting you're dreading.

Every Thursday, the Series A Track room has operators who've taken B2B SaaS companies through the exact inflection point you're at — from fast-growing-but-drifting to efficient-and-controlled — and show up every week because this is the stage where the best companies either build the control layer or spend the next two years explaining why they didn't.

THE OPERATORS · EXITED FOUNDERS · ACTIVE VCS

THE SERIES A OPERATORS

$2.2B+ raised collectively. 23+ exits. 12 unicorns built or scaled. 4 IPOs. 25+ operators.

Not advisors who'll tell you what good looks like at scale. Operators who've been in the board meeting where the CAC question came up and they didn't have a clean answer — and built the system that made sure it never happened again. They're in the room every Thursday because Series A founders ask the questions that have specific, operator-tested answers — and generic advice at this stage costs real money.

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Indy Sen
GTM
PRODUCT MARKETING
ex-Google, Salesforce, Canva, MuleSoft · 3 IPOs

Indy has built GTM at a $2B run rate at Google and taken three companies public. He's operated at exactly the scale and complexity a Series A founder is trying to get under control.

His lens at this stage is platform and ecosystem: when your single product motion starts straining, what does the multi-product or platform GTM look like, and how do you redesign the motion without breaking the revenue you already have? He helps founders make the GTM architecture decision before they hire an executive to execute the wrong one.

📍Location: San Francisco, CA
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David Ehrlich
CEO OPERATIONS
CAPITAL
ex-CEO Aktana (12 years), McKinsey, Stanford

David ran Aktana for 12 years at 200% CAGR — which means he's lived every board meeting where the CAC question came up and the answer wasn't clean. He's been on the CEO side of that table, and as a Board Director across 10+ companies, he's been on the investor side too.

At Series A, he's the operator in the room who looks at your control narrative, your efficiency metrics, and your board slide and tells you exactly what's missing before a Series B investor does.

📍Location: Berkeley, CA
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Denis Descause
AI
GTM
M&A
Founder & GTM · ex-SAP, BCG · €200M SaaS revenue

Denis spent 11 years at SAP shaping the M&A strategy behind SuccessFactors, Ariba, and BusinessObjects — which means he's evaluated hundreds of Series A companies from the acquirer's side. He then founded and sold Flashbrand himself, profitably, without external funding.

At Series A, he brings both lenses: what does your control narrative look like to a strategic buyer or late-stage investor, and what needs to be true about your CAC, NRR, and GTM efficiency before that conversation goes well?

📍Location: New York, NY
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Alon Maltzov
product
ai
2x Founder · 1 exit · $15M→$25M ARR

Post-acquisition at Teikametrics, Alon ran a platform at $15M–$25M ARR where churn was the defining metric. He cut it 55% in 18 months — not by rebuilding the product, but by redesigning the retention motion.

At Series A, NRR is the number that separates companies that compound from companies that sprint. Alon comes in specifically when NRR is stuck near 100–105% and the founding team doesn't yet have a concrete lever plan to move it — before that number becomes the hardest slide in the Series B deck.

📍Location: San Francisco, CA
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Sachin Shah
PRODUCT
AI
TECH
ex-Bain (NPSx), Accenture · Fractional CTO

At NPSx, Sachin managed a multi-million dollar engineering budget, built a team from 0 to 45, and delivered ISO certification across four products in 12 months — under board-level scrutiny from Bain as the main investor. He knows what it looks like when engineering spend becomes a board question and R&D can't defend its output.

At Series A, he helps founders build the technical operating rhythm and AI architecture that makes engineering spend visible, defensible, and aligned to the metrics that matter to a Series B investor.

📍Location: London, UK
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Betty Mok
GTM
DEMAND GEN
SVP Marketing · Consensus ·  
ex-LinkedIn, Pendo, Intuit, AmEx

Betty managed a $20M+ marketing budget at LinkedIn's Talent Solutions and ran all of Pendo's performance marketing — demand gen, PLG, customer marketing, and digital — simultaneously. She's built the GTM engine at the scale Series A founders are trying to reach.

At this stage, her focus shifts from motion design to efficiency: which channels have real CAC leverage, which don't, and how do you build a demand gen system that compounds NRR instead of just adding logos that churn at renewal.

📍Location: San Francisco, CA
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Vivek Bedi
PRODUCT
AI
aCQUISITIONS
ex-Goldman Sachs, Northwestern Mutual · $2B+ acquisitions

Vivek doubled SimplifyVMS ARR from $25M to $50M and then led it to a ~$500M PE acquisition. He's also been on the diligence side — at Goldman Sachs, he led product and technology due diligence contributing to $1B+ in funding decisions. He knows exactly what a Series B investor sees when they open a data room.

At Series A, his lens is efficiency and acquisition readiness: where is PLG creating compounding NRR, where is the product creating churn, and what needs to change before diligence surfaces it for you.

📍Location: New York, NY
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Todd Etchieson
PRODUCT
AI
Fractional CPO · Apex Solutions
ex-Conversica, New Relic, Nike, Nortel

Todd's entire career has been spent in the $7M–$25M ARR range — the exact stage where product organizations quietly break. At New Relic, he reset an overcommitted roadmap, reduced customer-bound commitments from 18 to 8 months, and drove a 10% ARR uplift. At Conversica, he unified fragmented roadmaps and cut time-to-market 25%.

He comes into the Series A track specifically for founders where R&D looks like a black box to the board — and helps you build the product operating rhythm that makes every spend defensible.

📍Location: Portland, OR
THIS THURSDAY · FREE · NO APPLICATION

The conversation is
happening this week.

Every Thursday at 9AM PST — a live conversation for Series A founders, with operators who've built control narratives, fixed drifting CAC, and walked into board meetings with a story that held up. Your metrics. Your GTM map. Your Series B prep. No performance, no pitch. Just the room telling you what they actually see.

Live on Zoom
FREE
NO APPLICATION

Conversations, not lectures. Your numbers in the room, not case studies. Q&A with people who've actually been there.

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YOUR PARTNER

GP.
Operator.

The person on the other side of your pre-seed raise.

I built this because the room I needed didn't exist. When the board was asking questions I couldn't answer, when the raise wasn't closing, when I didn't know if the problem was me or the market — there was no one to call who'd actually been there and had no agenda.

I've spent 15 years on both sides of the table — scaling B2B SaaS companies to $45M+ ARR as a VP and CMO, and backing founders as a GP at Aventra Capital. I've helped teams raise $396M. I've also been the founder who didn't know what was wrong.

Full Stack CEO is that room. I show up every week because the founders in here are building something real — and they deserve feedback from someone who sits on both sides of the table.

GP @ Aventra Capital
ex-LinkedIn · PayFit · Amenitiz
$5M TO $45M+ ARR

The room is real. The operators are real. The only question is whether you're in it.
WHY THIS WORKS

Growth got you here.
Control gets you to Series B.

The difference between Series A founders who raise Series B on their terms and the ones who spend 18 months in a process that doesn't close isn't growth rate. It's having a control narrative — metrics, GTM map, and board story — that investors can underwrite before the first meeting.

"Other programs optimize for brand names and Demo Days.

FSC is built for the chapter after —

when the metrics are on the line, the stakes are real, and you need people who will tell you the truth, not manage how you feel about it."

Full Stack CEO vs everyone else

VS. HIRING A CFO OR CRO

Build the control layer before you hire the executive to own it.

Most Series A founders hire a CFO or CRO to solve the metrics problem — and discover the hire needs three months to understand the business before they can fix anything. The Series A Lab builds the control layer first: the scorecard, the GTM map, the board narrative. Then your executive hire has something to run, improve, and own. They're not starting from zero. They're inheriting a system you built and understand.

What you get instead: A Control Scorecard and GTM map built on your actual metrics — ready for the executive who'll own it before they arrive.

VS. STRATEGY CONSULTANTS

Your metrics, worked live. Not a transformation deck delivered in month three.

A strategy firm will spend six weeks in discovery, build a 60-slide current-state assessment, and hand you a roadmap you'll spend another six months trying to execute. The Series A Lab works on your actual CAC, your actual GTM motion, and your actual board narrative every week — with operators who've fixed the same problems in real time, at your stage, on companies that look like yours.

What you get instead: A live Control Scorecard and GTM map — built during the sprint, owned by you, running before week ten ends.

VS. ACCELERATORS AND SCALE-UP PROGRAMS

No equity. No generic scale playbook. No advice designed for the median company.

Scale-up programs at Series A take equity, run on their calendar, and give you frameworks designed for the average growth-stage company — not yours. The Series A Lab takes no equity, starts when your Series B timeline demands it, and works on your specific metrics, your specific GTM map, and your specific board narrative. The operators in the room have run companies at your stage. They're not teaching scale. They're fixing your specific control problem.

What you get instead: Stage-specific, company-specific operator feedback — every week for ten weeks, on your real numbers and your real board narrative.

VS. WAITING FOR THE SERIES B PROCESS TO FORCE THE CONVERSATION

Build the control narrative before investors put you under the microscope.

The worst time to build your control narrative is when you're already in a Series B process. By then you're answering questions about CAC trends you haven't fully diagnosed, explaining efficiency metrics you've been meaning to clean up, and hoping your growth story holds up under real diligence. The Series A Lab builds the narrative during the sprint — on metrics you own, trends you understand, and a board story you've already stress-tested.

What you get instead: A Series B narrative built before the process starts — so the first investor meeting is a conversation, not a scramble.

VS. DOING IT ALONE

The Series B founders who got there already made your board meeting mistakes for you.

Every drifting CAC explanation that didn't land, every board meeting where the narrative wasn't tight enough, every Series B process that stalled because the control story wasn't ready — someone in this room has already lived it. They didn't learn it from a framework. They learned it in the room, at real cost, at exactly your stage. Going it alone means paying for those lessons yourself. Being in this room means you don't have to.

What you get instead: 25+ operators who've navigated the Series A-to-B inflection point, built control narratives under board pressure, and show up every Thursday to make sure you don't make the same mistakes they did.

$2.2B+

Raised collectively

20+

Exits across the network

12

Unicorns built or scaled

4 IPOs

in the room

The operators who show up when it matters.

Real mentorship, active participation, and direct feedback from CEOs, VCs, exited founders, and Tier 1 operators who've gone from 0 to exit. Operator-led. Boardroom-tested.

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“I've worked with companied from 98,000 employees and $30B in revenue to 5 employees and $1M in revenue. I've acquired and been acquired. I've been through an IPO and also through a meltdown. I've seen a lot and I'm here to help CEOs make better decision from day one.”

Todd Etchieson
Fractional Chief Product Officer, Apex Solutions
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“I've been a CEO and I know it's a pretty lonely job. There's a million things to navigate. I've sat on many boards and my objective is to be a truth teller to CEOs. To provide them with insights to course correct and make the best decisions for the best path forward.”

Juan Carlos Soto
Board Chairman, Advisor, former CEO, Venture Partner, Fractional CxO
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“I've done pretty much all of the roles inside in software service company from strategy to pre-sales, sales support, consulting, HR, and CEO. I have a 360 view of a company today across several industries. My objective is to help founders go from origins to Series B.”

Denis Descause
C-Level Executive & AI Entrepreneur | 0 to $200M+ Revenue Growth
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“I've led product and digital at 4 different hypergrowth stages. Smallest scaled it from $5M to $25M. Largest from $250M to $340M. All four led to an acquisition. This next chapter in my life is about value creation, mentoring, advising. I sit on six board and I'm here to help.”

Vivek Bedi
Head of AI & Product Innovation @ Litera

THE GLOBAL OPERATING STANDARD

Earn the seal.
Not for showing up.
For doing the work.

Complete 8 of 10 sprint requirements. Present at Demo Day. Leave with a certification that tells every investor, board member, and future hire exactly what you built and how you proved it.

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Pre-Seed: Zero to First Revenue

You shipped it. You proved it.

You earned it.

For founders who turned an idea into a product investors believe — before anyone told them it was ready.

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Seed: Traction to Repeatable GTM

You built the motion. You own the metrics.

You earned it.

For founders who turned founder-led chaos into a GTM system their first hire could run without them.

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Series A: From Series A to B Control

You rebuilt the machine. You control the narrative.

You earned it.

For CEOs who stopped explaining what was drifting and built the system that proves it won't again.

Frequently asked questions

The questions Series A
founders ask before they join.

Everything you need to decide — without a sales call.

PRICING

Two ways in.
One as low as $49/month.

No equity. No long-term contracts. No hidden fees. Start with the room — upgrade to the sprint when the Series B timeline demands it.

Series A Lab includes:

  • 10 week live sprint with a clear start date, end date, and outcomes for your stage.

  • Weekly working sessions where you build your scoreboard, GTM plan, and experiments in real time.

  • Direct feedback from exited founders, operators, and VCs on your metrics, decks, and GTM decisions.

  • Structured experiments and templates so you know exactly what to run each week between sessions.

Start with the room. The Lab will be there when the Series B timeline gets real.

THE ROOM IS OPEN

You're one Thursday away
from a cleaner board meeting.

Every week, Series A founders are in this room — getting direct feedback on their metrics, their GTM map, and their Series B story from operators who've built the control layer you're trying to build. The only difference between them and you is that they showed up.

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YOUR BASE · $49/MONTH

Enter the Series A Track.

Weekly Thursday sessions. Private Slack. Operator AMAs. The always-on room for Series A founders — open every week, no application required.

No application. Cancel anytime. First session this Tuesday.

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NOT READY TO COMMIT? START HERE.

Come to a free Thursday session first.

No credit card. No application. One hour with operators at your stage. You walk in with a problem. You leave with a direction.

Next session: Thursday · 9AM PST · 12PM EST · 6PM CET