THE CEO OPERATING ROOM

The room your board wished you had.

Direct access to exited founders, active VCs, and tier-1 operators across GTM, product, AI, and capital — in weekly working sessions built around your real decisions, not a curriculum.

$49/month
B2B SaaS & AI founders
Pre-seed to Series B
3 live sessions per week

Early member pricing: $49/month. This goes to $99/month as the room grows. Cancel anytime. No equity taken. No application required.

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WHY THIS EXISTS

You're the only one holding the full picture.

Product, GTM, capital, team, board. The decisions compound. The advice doesn't.

Problem #1
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YOUR ADVICE SURFACE IS BROKEN

Social media gives you frameworks. Random mentors give you opinions. Your board gives you pressure. None of it is grounded in what's actually happening inside your company — the metrics, the motion, the decisions you're three weeks from making.

Problem #2
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YOU DON'T HAVE A STRUCTURED FEEDBACK LOOP

When the ICP stops converting, when outbound stops working, when the investor asks a question you can't cleanly answer — you're solving it alone, in real time, usually with the wrong inputs and not enough time.

Problem #3
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THE ROOMS THAT EXIST AREN'T BUILT FOR THIS

LinkedIn posts give you frameworks. Accelerators end. Slack communities fill up with noise. Your investors have their own agenda. None of it gives you a structured, honest feedback loop from people who've actually done this.

Problem #4
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METRICS CONVERSATIONS ARE MURKY

You know the number. You don't always know what it means. CAC payback, NRR, burn multiple, Rule of 40 — the numbers your board and investors are looking at — aren't always the ones on your dashboard. The gap between those two realities is where rounds stall.

Most of the decisions that determine whether a company reaches Series A or stalls at $2M ARR aren't made in board meetings. They're made alone, on a Tuesday, with incomplete data and no one in the room who's done it before. The CEO Operating Room is built for that Tuesday.
WHAT YOU GET EVERY WEEK

Three working sessions.
One Slack room. Always on.

This is not a community where people post links. Every week has a structure. Every session has a format. You show up with a real problem. You leave with a real answer.

GTM OFFICE HOURS
Every Tuesday, 9AM PST / 6PM CEST

The weekly working session where B2B SaaS founders get unfiltered feedback on their go-to-market.


You show up with your real situation — the ICP that felt right six months ago but isn't converting, the outbound that worked at $1M ARR and stopped at $3M, the pipeline that looks healthy but isn't closing, the channel you scaled too early, the message that lands in the room but dies in the inbox.The room responds with the kind of direct, experienced feedback that usually only happens in a board meeting or a closed VC call.

What gets covered:

→ When your ICP feels right but the motion still isn't repeatable
→ Outbound that worked at $1M ARR and why it stopped working at $3M
→ Founder-led sales to first hire: what breaks when you delegate too early
→ Channel selection: why most founders pick the wrong one and why it takes too long to find out
→ Pipeline quality vs. pipeline volume — how to tell the difference before it shows up in your forecast45 minutes · Members only · Bring your real question

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AI & PRODUCT OFFICE HOURS
Every Wednesday, 9AM PST / 6PM CEST

The weekly working session where B2B SaaS founders get unfiltered feedback on product, AI leverage, and technical decisions.

You bring the actual decision you're stuck on — the roadmap that keeps getting reprioritized by whoever had the last customer conversation, the AI feature that works in a demo but hasn't moved retention, the build vs. buy trade-off you've been avoiding, the product org that's growing but producing less than it did when it was smaller.The room responds with direct feedback from operators who have shipped product at scale and investors who have seen what separates the ones that compound from the ones that stall.

What gets covered:

→ When you have product-market fit but can't scale it
→ Roadmap prioritization when everyone has a strong opinion and the backlog keeps winning
→ When to build AI into your core product vs. when it's a distraction
→ Where AI is genuinely compressing execution time — and where it's creating technical debt you haven't noticed yet
→ Build vs. buy: when to own the technology and when to stop pretending you should

[team]
CAPITAL & CONTROL OFFICE HOURS
Every THURSDAY, 9AM PST / 6PM CEST

The weekly working session where B2B SaaS founders get unfiltered feedback on fundraising, unit economics, and investor-grade control.

Most founders at seed know their ARR. Most founders at Series A think they know their unit economics. The ones who actually do are rare — and investors can tell in the first ten minutes.You bring the actual problem — the metrics you're not sure how to present, the burn conversation your board is circling, the investor who passed without a real explanation, the NRR that's good but not good enough, the financial model that hasn't been stress-tested by someone who's actually done a deal.The room responds with specific, direct feedback that most founders only get after a deal falls apart or a board meeting goes sideways.

What gets covered:

→ CAC payback, NRR, burn multiple, runway, Rule of 40 — what actually matters at each stage
→ How to build an investor narrative that holds up in a room
→ What seed, Series A, and Series B investors are actually optimizing for
→ When to raise, how much to raise, and how not to raise from a position of weakness
→ How to read your own metrics before an investor does — and fix what's broken before it becomes the conversation

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All sessions asre 45 minutes · Members only · Bring your real questions

Between Sessions

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PRIVATE SLACK COMMUNITY

Always-on. Stage-organized. No noise.

Most founder Slack groups are graveyards of unanswered questions and links nobody clicks. This one isn't. The CEO Operating Room Slack is organized by stage and function — GTM, metrics, capital, leadership — so every conversation is relevant to where you are right now. It's where you post the draft before the board meeting, pressure-test the pricing decision before you make it, and ask the question you're not ready to ask in a live session yet.

The people responding have dealt with your exact situation. Not approximately. Not in a different industry. The same ARR, the same motion, the same pressure. They'll tell you what they actually think — because that's the only reason they're here.

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RECORDINGS, TEMPLATES & BENCHMARKS

The operating system your company runs on — already built.

Every session is recorded and searchable in the member library. But the deeper asset is what's built up alongside it: control scorecard templates, GTM leak maps, ICP definition worksheets, financial models, hiring sequencing plans, and benchmark data from operators who've run these numbers at your stage. Not frameworks someone wrote about. Tools someone actually used.

Most founders spend weeks building from scratch what's already here. You copy it, adapt it to your stack, and ship it. The library grows every week — and compounds the longer you're a member.

YOUR HOST & MENTOR ROSTER

The operators across the table.

Every session is anchored by Yannick and supported by a rotating cast of operators, exited founders, and active investors — matched to the week's topic. No paid speakers. No passive observers. People who've done it and will tell you what they actually think.

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Room Lead

GP.
Operator.

I built this because the room I needed didn't exist. When the board was asking questions I couldn't answer, when the raise wasn't closing, when I didn't know if the problem was me or the market — there was no one to call who'd actually been there and had no agenda.

I've spent 15 years on both sides of the table — scaling B2B SaaS companies to $45M+ ARR as a VP and CMO, and backing founders as a GP at Aventra Capital. I've helped teams raise $396M. I've also been the founder who didn't know what was wrong.

Full Stack CEO is that room. I show up every week because the founders in here are building something real — and they deserve feedback from someone who sits on both sides of the table.

GP @ Aventra Capital
ex-LinkedIn · PayFit · Amenitiz
15+ years B2B SaaS

The room is real. The operators are real. The only question is whether you're in it.
THE OPERATORS · EXITED FOUNDERS · ACTIVE VCS

Not advisors who remember what it was like.
Operators doing it right now.

$2.2B+ raised collectively. 23+ exits. 12 unicorns built or scaled. 4 IPOs. 25+ operators showing up every week. These aren't people who once built a company and now talk about it. They're in the room because early-stage founders ask the questions that actually matter — and they have the receipts to answer them.

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Betty Mok
SVP Marketing · Consensus ·  
ex-LinkedIn, Pendo, Intuit, AmEx

GTM
MARKETING

Built LinkedIn's Talent Solutions demand gen engine to $100M+ in annual bookings. Grew it 3x. Team of 20+ global marketers. Now leads marketing at Consensus and runs Thursday GTM sessions inside Full Stack CEO.

What she brings: The demand gen and positioning playbook — translated for founders doing it for the first time.

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Todd Etchieson
Fractional CPO · Apex Solutions
ex-Conversica, New Relic, Nike, Nortel

Product

Took New Relic Insights from zero to $100M ARR and through IPO. CPO at a GenAI revenue platform. Director at Nike. Now works exclusively with $7M–$25M SaaS founders whose product engine is breaking before they know it.

What he brings: Where your product org is breaking down — and what to fix before it costs you momentum.

[team]

David Ehrlich
President, Genovia Care
ex-CEO Aktana (12 years), McKinsey, Stanford

CEO OPERATIONS
CAPITAL

200% CAGR over five years as CEO of Aktana — built to 400 employees, 50 countries, 7 of the top 10 global pharma companies as customers. Before that, McKinsey's Asian Technology Leadership Team. Board director across 10+ companies.

What he brings: How to build a global company, what investors actually look for, and CEO decision-making at the stage where one wrong move costs two quarters.

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Denis Descause
AI
GTM
M&A
Founder & GTM · ex-SAP, BCG · €200M SaaS revenue

Founded and sold Flashbrand — an AI-powered HR SaaS serving millions of users including LVMH — with no external funding. At SAP, generated €200M+ in new SaaS revenue and shaped the M&A roadmap behind SuccessFactors and Ariba.

Denis brings the rare combination of scrappy founder and enterprise operator — for founders who need to know what profitable, acquirable actually looks like.

📍Location: New York, NY
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Indy Sen
GTM
PRODUCT MARKETING
ex-Google, Salesforce, Canva, MuleSoft · 3 IPOs

Three IPOs. 0→1 marketing at every one of them. Grew the MuleSoft developer base 4x in 18 months, took Matterport public on the Nasdaq, and built Canva's Apps Marketplace to 7x growth.

Named Top 100 Product Marketing Mentor four years running. Indy shows founders how to build GTM architecture — platform marketing, PLG vs. SLG — that doesn't break the moment you hire your first team.

📍Location: San Francisco, CA
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Megan Ketchum
GTM
DEMAND GEN
ex. Rippling, Faire, LinkedIn, Bain

Drove $175M in new business as LinkedIn's Demand Gen leader. Re-tooled Rippling's product marketing for its shift to a multi-product operating system. Started at Bain advising Fortune 500s on strategy and M&A.

Megan helps founders get ICP clarity, sharpen positioning, and build a demand engine that doesn't rely on the founder being in every deal.

📍Location: San Francisco, CA
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Juan Carlos Soto
CAPITAL
BOARD
TECH
ex-IBM VP, Sun Microsystems · Venture Partner, Shasta

VP at IBM leading a multi-billion dollar cloud integration portfolio. 12+ years as VP at Sun Microsystems, including CTO of Software. Board Chairman of Vaadin. Venture Partner at Shasta.

Juan Carlos brings the board governance, cloud architecture, and enterprise ecosystem thinking that founders usually only access after they've scaled past the mistakes.

📍Location: Berkeley, CA
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Vivek Bedi
PRODUCT
AI
aCQUISITIONS
ex-Goldman Sachs, Northwestern Mutual · $2B+ acquisitions

$2B+ in acquisitions tied to his product decisions. Scaled Sortly ARR 3x as CPO. Led product at SimplifyVMS to a ~$500M PE exit. Built Northwestern Mutual's first digital platform — $500M+ in revenue, 4.3M customers.

Vivek brings the product and AI lens that founders need when the question is no longer "does it work?" but "is this a scalable, acquirable business?"

📍Location: New York, NY
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Bill Kahlert
GTM
caPITAL
rEVENUE
Serial Founder
ex-Techstars, Alchemist · 3 exits

Managed a $45B payment portfolio at PayPal. Saved $100M+ in operational costs. Built the carding risk module from scratch. At Zillow, leads the data platform that drives trust for 2B+ visits and 35% revenue growth from property managers.

Manickkam plugs into Full Stack CEO to help founders get platform product strategy and data architecture right — before they scale the wrong thing.

📍Location: Frisco, TX
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Alon Maltzov
product
ai
2x Founder · 1 exit · $15M→$25M ARR

Built adjusti.co from scratch and got it acquired. Post-acquisition, scaled the platform from $15M to $25M ARR and cut churn 55% in 18 months.

Alon plugs into Full Stack CEO to help early-stage founders get AI product strategy and 0→1 mechanics right — especially the retention levers most founders don't touch until they're losing customers.

📍Location: San Francisco, CA
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Sachin Shah
PRODUCT
AI
TECH
ex-Bain (NPSx), Accenture · Fractional CTO

Built the engineering team at NPSx (a Bain-backed AI SaaS) from 0 to 45 people while scaling four products to 7-figure ARR. Before that, 13 years as Principal Architect at Accenture delivering national critical infrastructure.

Sachin helps founders make the right technical architecture and AI stack decisions before they cost a year of runway.

📍Location: London, UK
$2.2B+

Raised by operators in the network

23+

Exits and acquisitions

12

Unicorns built or scaled

4

IPOs

25+

Active operator mentors

THE OPERATORS IN YOUR corner HAVE BUILT AT

WHAT YOU LEAVE WITH

Not content.
Not inspiration.
Decisions.

Every session has a format. You bring a real problem. The room gives direct feedback. You leave with something specific.

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OUTCOME #1

After each session:

— A sharper diagnosis of the problem you brought
— 2–3 concrete options you hadn't fully mapped
— One decision made or one next action assigned
— Direct operator feedback on your specific situation — not a generic framework

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OUTCOME #2

After each month:

— Your GTM motion pressure-tested by people who've rebuilt one mid-scale
— Your unit economics reviewed by operators who've done the deal
— Your product decisions stress-tested by someone who's shipped at your next stage
— Operating assets from the library adapted to your stack

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OUTCOME #3

After each quarter:

— A cleaner investor narrative built on your real metrics
— A board conversation you walked into prepared
— A GTM, product, or capital decision you made with better inputs than you'd have had alone
— A room of peers who know your business and will hold you to what you said you'd do

IS THIS FOR YOU?

The room works because of who's in it.

THIS IS FOR YOU IF:

✅ You're a B2B SaaS or applied-AI founder/CEO between first revenue and $25M ARR
✅ You care about control over GTM, metrics, and capital — not just top-line growth
✅ You're willing to share real numbers and real situations — not a sanitised version of them
✅ You want direct, experienced feedback — not encouragement and frameworks
✅ You prefer a small, serious room over a huge Slack where nothing moves
✅ You're willing to show up consistently and contribute as well as receive

THIS IS NOT FOR YOU IF:

❌ You're building B2C, crypto, or non-software businesses
❌ You mainly want a place to pitch services, raise for your fund, or network broadly
❌ You avoid metrics — CAC payback, NRR, burn multiple, Rule of 40 are not optional topics here
❌ You're not ready to share what's actually happening in your company
❌ You're looking for inspiration, not feedback

HOW FOUNDERS USE IT

Three ways this plays out.

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Journey 1 — The pre-seed founder

A pre-seed AI founder joins with a strong technical vision but scattered feedback on what to build first and how to show investable traction. Every conversation pulls them in a different direction. The advice surface is all opinions, no data.

Over the first few months, they use GTM Office Hours to pressure-test their ICP, AI & Product Office Hours to make the build vs. buy call on their core feature, and the asset library to build a control dashboard on real (if early) data. By the time they're ready to raise, the pre-seed story is grounded in what they proved — not what they think investors want to hear.

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Journey 2 — The seed-stage CEO

A seed-stage CEO closes their round with early traction but a GTM motion that still runs on founder instinct. Deals close when they're in the room. Nothing else works consistently yet.

They spend six months in the Operating Room using GTM Office Hours to rebuild the motion systematically, Capital & Control Office Hours to get their unit economics investor-ready, and the Slack room to pressure-test the decisions before taking them to the board. By the time Series A conversations start, the metrics tell a clean story — and they can defend every number in it.

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Journey 3 — The $8M ARR founder

An $8M ARR SaaS CEO joins feeling out of control. Burn is up. GTM focus is unclear. The board is starting to ask harder questions about efficiency and the answers aren't ready.

They use Capital & Control Office Hours to diagnose the leak — not guess at it. GTM Office Hours to make a clear call on which channel to double down on and which to stop. The Slack room to work through the hard conversation with a co-founder about roles. Three months later, the Control Scorecard is real, the board narrative is clean, and the next conversation is about growth — not survival.

Note: Early member pricing. Going to $99/month as the room grows. Cancel anytime.

MEMBERSHIP PRICING

$49/month.
Everything in the room.
From day one.

This is early member pricing. As the room grows, the price goes to $99/month.

Founding members lock in $49/month for as long as they stay.

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YOUR BASE · ALWAYS ON

The CEO
Operating Room

For B2B SaaS and AI founders at any stage who want the room, the operators, and the weekly sessions — without a sprint commitment.

$49 / month
or $470 / year (2 months free)

What's included:

Private Slack community — stage-organized, always on, no noise
GTM Office Hours every Tuesday (9AM PST / 6PM CEST)
AI & Product Office Hours every Wednesday (9AM PST / 6PM CEST)
Capital & Control Office Hours every Thursday (9AM PST / 6PM CEST)
All session recordings — full library, searchable, growing weekly
Operating asset library — control scorecard templates, GTM maps, ICP worksheets, financial models, hiring plans, benchmark data
Access to Yannick and the rotating mentor roster across all three weekly sessions
Priority access to Labs when you're ready for a focused 12-week sprint

No application. Goes straight to payment. Access within 24 hours.

Note: If you show up to the first four sessions, use the room, and still don't feel value in the first 30 days — cancel. No hoops. We'd rather you leave than stay and not engage. The room only works if everyone in it is using it.

Frequently asked questions

The questions we get.

Who it's for, how it works, and what to expect  so you can decide without a sales call.

The operators who show up when it matters.

Real mentorship, active participation, and direct feedback from CEOs, VCs, exited founders, and Tier 1 operators who've gone from 0 to exit. Operator-led. Boardroom-tested.

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“I've worked with companied from 98,000 employees and $30B in revenue to 5 employees and $1M in revenue. I've acquired and been acquired. I've been through an IPO and also through a meltdown. I've seen a lot and I'm here to help CEOs make better decision from day one.”

Todd Etchieson
Fractional Chief Product Officer, Apex Solutions
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“I've been a CEO and I know it's a pretty lonely job. There's a million things to navigate. I've sat on many boards and my objective is to be a truth teller to CEOs. To provide them with insights to course correct and make the best decisions for the best path forward.”

Juan Carlos Soto
Board Chairman, Advisor, former CEO, Venture Partner, Fractional CxO
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“I've done pretty much all of the roles inside in software service company from strategy to pre-sales, sales support, consulting, HR, and CEO. I have a 360 view of a company today across several industries. My objective is to help founders go from origins to Series B.”

Denis Descause
C-Level Executive & AI Entrepreneur | 0 to $200M+ Revenue Growth
image of expert panel discussing blockchain

“I've led product and digital at 4 different hypergrowth stages. Smallest scaled it from $5M to $25M. Largest from $250M to $340M. All four led to an acquisition. This next chapter in my life is about value creation, mentoring, advising. I sit on six board and I'm here to help.”

Vivek Bedi
Head of AI & Product Innovation @ Litera
THE ROOM IS OPEN

The board meeting you needed last quarter starts now.

Three working sessions per week. A private Slack room. A growing library of operating assets. Operators and exited founders who will tell you what they actually think. $49/month while early pricing lasts.

Going to $99/month as the room grows. Founding members lock in $49/month as long as they stay.

No application. Cancel anytime. No equity taken.

image of an industry conference (for an ai marketing tech company)