image of people working in an office setting (for an ai saas company)

From founder-led revenue
to a predictable GTM machine
in 12 weeks.

You have customers. You have revenue. What you don't have is a motion that runs without you. Every deal still depends on your relationships, your energy, and your calendar. The next 12 weeks are about changing that — before your Series A investors ask why it hasn't happened yet.

No application. No waitlist. Your first live session is this Wednesday.

THE OPERATORS IN YOUR corner HAVE BUILT AT
what they have achieved
$2.2B+

Raised by operators in the network

23+

Exits and acquisitions

12

Unicorns built or scaled

4

IPOs

25+

Active operator mentors

These aren't advisors. These are operators who've been in your seat, made your decisions, and are back in the room every week to help you make yours.

WHO THIS IS FOR

You proved the idea.
Now prove the machine.

This is for B2B SaaS and AI founders between $1M and $5M ARR who have real revenue but no repeatable system behind it. You've closed deals — but mostly through your own network, your own hustle, and your own calendar. You know what's coming: a Series A investor is going to ask you to explain your GTM motion, your CAC payback, and your first sales hire plan. Right now, you don't have clean answers to any of those questions. That's not a failure. That's exactly the stage this track is built for.

Pipeline Revenue

You can't tell if next month will be good or bad until it's already over. The forecast doesn't exist — it's just your gut and your memory.

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First Hire

You're about to make your first sales or GTM hire. You don't have a playbook to hand them. You're not even sure what good looks like for this role yet.

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Investor Update

The monthly update is due. You're assembling it from three spreadsheets and a Notion page at 11pm because the dashboard doesn't exist.

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Deal Postmortem

You just closed a big one. You're not entirely sure why it closed or how to replicate it with someone who isn't you.

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Right Now

You don't need another framework for building a sales funnel. You need someone who's built one at your exact stage to sit in the room and tell you what to build first.

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WHAT YOU'LL DO

Three outcomes. Twelve weeks.
No more founder-dependent everything.

Every session works on your actual GTM motion, your actual pipeline, and your actual Series A story.

You leave with three things no seed founder can raise without.

SYSTEMATISE

A GTM motion your first hire can run from day one.


Not a process doc you'll write someday. A live, documented GTM motion — built during the sprint, on your actual deals, with operators who've built the same motion at $1M, $5M, and $25M ARR. You leave knowing exactly what your ICP looks like, what your outbound sequence is, what your conversion stages are, and what your first hire needs to execute it without you in every call.

You'll have:
A documented GTM motion your first hire can run · One or two ICPs you actually own · A problem statement real prospects lean into · A clear first GTM hire decision rooted in the system you built

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SCALE

A live traction dashboard that tells you what's working before you scale it.

The difference between a seed company and a Series A company is one thing: a founder who knows their numbers without opening three spreadsheets. You'll build a live traction dashboard during the sprint — pipeline stage, win rate, CAC proxy, burn, and runway reviewed every week. No more assembling investor updates at 11pm. No more guessing whether to double down or pull back.

You'll have: A live traction dashboard — pipeline, CAC, burn, and runway in one view · Weekly numbers reviewed with operators who've seen what healthy looks like at your stage · A revenue forecast you can defend in a Series A meeting

[team]
RAISE

A Series A story built on metrics — not the narrative you're hoping holds up.

Series A investors don't fund potential. They fund evidence of a machine. You'll build your investor narrative during the sprint — on your actual metrics, your actual motion, your actual retention signal. Not a story you assembled the night before the meeting. A narrative that answers the hardest questions before they're asked.

You'll have: A Series A story grounded in what you've proven · A documented GTM motion investors can underwrite · The FSC Seed Seal — the credential that shows you built the machine, not just the revenue

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Note: These aren't modules. These aren't takeaways. These are the three things that determine whether your company becomes fundable, scalable, and defensible — or stays stuck at the stage you're at right now.

WHAT'S NEXT

Start this Wednesday.
Raise Series A ready
by week twelve.

Three steps. The first one happens this week.

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STEP 01 · THIS WEEK

Join the Seed Track.

Enter the CEO Operating Room and join the Seed track. $49/month — no application, no waitlist. Your first live session is this Wednesday at 9AM PST. Bring your current biggest question — pipeline, hiring, metrics, or raise. Leave with a direction.

Every Wednesday · 9AM PST · 12PM EST · 6PM CET · Live on Zoom · Free to attend first

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STEP 02 · WEEKS 1–10

Do the work in the Seed Lab.

When you're ready for the sprint, apply for the Seed Lab. 10 weeks, 8–12 seed founders, every session working on your actual GTM motion, pipeline, and Series A story. Weekly homework tied to your real numbers. Real feedback from operators who've built repeatable GTM at your exact stage — and know exactly where founder-led revenue breaks down.

From $1,497 per startup · 2 founders can split the cost · 3 monthly installments available

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STEP 03

Present on Demo Day. Earn your seal.

Complete 8 of 10 sprint requirements. Present your documented GTM motion, your live traction dashboard, and your Series A story on Demo Day — in front of Series A investors actively looking at seed-stage companies. Leave with the FSC Seed Seal: the credential that tells every investor you built a machine, not just revenue.


Every week that passes without the right room is a week your competitors might be in it.
WHO'S IN THE ROOM

The operators who've built
the machine you're trying to build.

Every Wednesday, the Seed Track room has operators who've taken B2B SaaS companies from founder-led revenue to documented GTM motions, repeatable pipelines, and Series A closes — and show up every week because this is the stage where most companies either build the machine or stay stuck forever.

THE SEED OPERATORS · EXITED FOUNDERS · ACTIVE VCS

Not advisors who remember what it was like.
Operators doing it right now.

$2.2B+ raised collectively. 23+ exits. 12 unicorns built or scaled. 4 IPOs. 25+ operators.

Not consultants who'll give you a framework. Operators who've been the bottleneck in their own company, built the system that removed them from every deal, and hired the first GTM person who could actually run it. They're in the room every Wednesday because seed-stage founders ask the questions that have real, specific, operator-tested answers.

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David Ehrlich
CEO OPERATIONS
CAPITAL
ex-CEO Aktana (12 years), McKinsey, Stanford

David ran Aktana for 12 years, achieving 200% CAGR over five years with customers in 50 countries. He's been a Board Director across 10+ companies and has sat in on more Series A conversations than most founders will ever have.

He comes into the Seed track with one question: does your current GTM story hold up in a Series A meeting? Not the pitch — the underlying machine. He helps founders understand what investors actually look for at this stage, and what gaps will surface in diligence before you're ready for them.

📍Location: San Francisco, CA
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Megan Ketchum
GTM
DEMAND GEN
ex. Rippling, Faire, LinkedIn, Bain

Megan drove $175M in new business at LinkedIn and re-tooled Rippling's entire GTM motion when it shifted to a multi-product platform. Before that, she was a Bain manager.

She knows what a real GTM machine looks like — and she knows what founder-dependent revenue looks like when you try to dress it up as one. She comes into the Seed track to help founders nail ICP, sharpen positioning, and design a motion their first marketing or sales hire can actually run without the founder on every call.

📍Location: San Francisco, CA
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Denis Descause
AI
GTM
M&A
Founder & GTM · ex-SAP, BCG · €200M SaaS revenue

Denis built Flashbrand to millions of users and a strategic acquisition — profitable, without external funding. Before that, he ran GTM strategy at SAP generating €200M+ in new SaaS revenue. He knows what the machine looks like from both sides: the scrappy founder-operator and the enterprise revenue leader.

At Seed, he helps founders figure out whether their current CAC and ACV makes the unit economics work long-term — and what needs to change before the Series A conversation makes it everyone's problem.

📍Location: New York, NY
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Bill Kahlert
GTM
caPITAL
rEVENUE
Serial Founder
ex-Techstars, Alchemist · 3 exits

Bill scaled one platform to 6,000 users in 65 countries with no outside capital — which means every growth decision came from understanding the motion, not from budget.

He's mentored 24+ Seed-stage companies through Techstars and Alchemist and has seen every version of the same mistake: founders who close deals but can't explain them, hire a salesperson with no playbook, and watch their win rate drop 40% in a quarter. He helps founders document the motion before that mistake becomes expensive.

📍Location: Frisco, TX
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Mark Nelson
OPERATIONS
GTM
FOUNDER
Serial Entrepreneur & Operator
5 companies built and sold

Mark has done this five times across SaaS, e-commerce, logistics, and analytics. He knows what it looks like to have revenue and no system — and he knows exactly how long it takes to recover from making your first GTM hire before the playbook exists.

At Seed, he focuses on one thing: getting the documented motion in place before you scale headcount on top of founder-dependent everything. Because the hire isn't the problem. The lack of a runbook is.

📍Location: New York, NY
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Alon Maltzov
product
ai
2x Founder · 1 exit · $15M→$25M ARR

After his company was acquired by Teikametrics, Alon ran the platform and cut churn 55% in 18 months while scaling ARR from $15M to $25M.

At Seed, churn is the metric most founders aren't watching closely enough — because they're still focused on acquisition. Alon comes in to help founders build the retention signal into their traction dashboard from the start, so the Series A story isn't just about new logos but about customers who stay, expand, and validate the motion.

📍Location: San Francisco, CA
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Indy Sen
GTM
PRODUCT MARKETING
ex-Google, Salesforce, Canva, MuleSoft · 3 IPOs

Indy grew MuleSoft's developer base 4x in 18 months, scaled Canva's Apps Marketplace 7x, and helped take three companies public.

At Seed, the GTM question isn't "what's our strategy?" — it's "which motion do we commit to, and how do we build it so it doesn't require me in every deal?" Indy helps founders make that call, design the right PLG vs. SLG approach for their stage, and build the positioning that makes the motion actually convert.

📍Location: San Francisco, CA
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Vivek Bedi
PRODUCT
AI
aCQUISITIONS
ex-Goldman Sachs, Northwestern Mutual · $2B+ acquisitions

Vivek scaled Sortly ARR 3x as CPO and led SimplifyVMS to a ~$500M PE acquisition. He's been on both sides — the founder scaling the machine and the acquirer assessing whether it's real.

At Seed, his question for every member is: "Is what you're building actually a scalable product, or a founder-operated service dressed up as software?" He helps founders identify where product-led retention can replace founder-dependent expansion — before the Series A diligence surfaces it.

📍Location: New York, NY
THIS wedneSDAY · FREE · NO APPLICATION

The conversation you've been
trying to have with your board.

Every Wednesday at 9AM PST — a live conversation for seed founders, with operators who've built repeatable GTM at $1M–$25M ARR. Your pipeline. Your CAC. Your hiring question. No slides, no pitch, no performance. Just the room telling you what they actually think.

Live on Zoom
FREE
NO APPLICATION

Conversations, not lectures. Your numbers in the room, not case studies. Q&A with people who've actually been there.

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YOUR PARTNER

GP.
Operator.

The person who knows what Series A investors actually want — because he's one of them.eed raise.

I built this because the room I needed didn't exist. When the board was asking questions I couldn't answer, when the raise wasn't closing, when I didn't know if the problem was me or the market — there was no one to call who'd actually been there and had no agenda.

I've spent 15 years on both sides of the table — scaling B2B SaaS companies to $45M+ ARR as a VP and CMO, and backing founders as a GP at Aventra Capital. I've helped teams raise $396M. I've also been the founder who didn't know what was wrong.

Full Stack CEO is that room. I show up every week because the founders in here are building something real — and they deserve feedback from someone who sits on both sides of the table.

GP @ Aventra Capital
ex-LinkedIn · PayFit · Amenitiz
$1M TO $45M+ ARR

The room is real. The operators are real. The only question is whether you're in it.
WHY THIS WORKS

Revenue got you here.
A system gets you to Series A.

The difference between seed founders who raise Series A on their terms and the ones who run out of runway trying isn't talent or traction. It's having a documented, operator-tested GTM machine before investors ask for one.

"Other programs optimize for brand names and Demo Days.

FSC is built for the chapter after —

when the metrics are on the line, the stakes are real, and you need people who will tell you the truth, not manage how you feel about it."

Full Stack CEO vs everyone else

VS. HIRING A HEAD OF SALES

Build the system before you hire the person to run it.

Most seed founders hire a Head of Sales before they have a documented GTM motion — and wonder why the hire doesn't work. The Seed Lab builds the motion first: the ICP, the sequence, the conversion stages, the metrics. Then your first sales hire has something to run. They're not building from scratch. They're executing a system you built and tested.

What you get instead: A documented GTM motion ready for your first hire — built on your actual deals, not a template.

VS. REVENUE OPERATIONS CONSULTANTS

Your numbers, worked live. Not a deck delivered six weeks later.

A RevOps consultant will spend four weeks doing discovery, two weeks building a framework, and hand you a 40-slide deck that describes your current state. The Seed Lab works on your actual pipeline, your actual CAC proxy, and your actual conversion data every week — with operators who've fixed the same problems in real time, not in retrospect.

What you get instead: A live traction dashboard built during the sprint — pipeline, CAC, burn, runway — that you own and run yourself after week ten.

VS. ACCELERATORS AND GROWTH PROGRAMS

No equity. No cohort calendar. No generic GTM advice.

Growth programs at this stage take equity, run on their schedule, and give you GTM advice designed for the median company — not yours. The Seed Lab takes no equity, starts when you're ready, and works on your specific motion, your specific ICP, and your specific Series A narrative. The operators in the room have built what you're building. They're not teaching a curriculum. They're fixing your actual problem.

What you get instead: Stage-specific, company-specific operator feedback — every week for ten weeks, on your real numbers.

VS. WAITING UNTIL THE SERIES A PROCESS STARTS

Build the narrative before investors ask for it.

The worst time to build your Series A story is when you're already in the process. By then you're assembling metrics you should have been tracking for six months, explaining trends you don't have clean answers to, and hoping your narrative holds up under real diligence. The Seed Lab builds the story during the sprint — on metrics you generate, track, and own before the first investor meeting.

What you get instead: A Series A narrative built on your actual numbers — ready before the process starts, not assembled during it.

VS. DOING IT ALONE

The founders who figured this out already made your mistakes for you.

Every wrong ICP assumption, every premature sales hire, every Series A process that stalled because the metrics weren't clean — someone in this room has already lived it. They didn't learn it from a course or a framework. They learned it on their own company, at their own cost, at exactly your stage. Going it alone means paying for those lessons yourself. Being in this room means you don't have to.

What you get instead: 25+ operators who've been the bottleneck in their own company, built the system that fixed it, and show up every Wednesday to make sure you don't make the same mistakes they did.

$2.2B+

Raised collectively

20+

Exits across the network

12

Unicorns built or scaled

4 IPOs

in the room

The operators who show up when it matters.

Real mentorship, active participation, and direct feedback from CEOs, VCs, exited founders, and Tier 1 operators who've gone from 0 to exit. Operator-led. Boardroom-tested.

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“I've worked with companied from 98,000 employees and $30B in revenue to 5 employees and $1M in revenue. I've acquired and been acquired. I've been through an IPO and also through a meltdown. I've seen a lot and I'm here to help CEOs make better decision from day one.”

Todd Etchieson
Fractional Chief Product Officer, Apex Solutions
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“I've been a CEO and I know it's a pretty lonely job. There's a million things to navigate. I've sat on many boards and my objective is to be a truth teller to CEOs. To provide them with insights to course correct and make the best decisions for the best path forward.”

Juan Carlos Soto
Board Chairman, Advisor, former CEO, Venture Partner, Fractional CxO
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“I've done pretty much all of the roles inside in software service company from strategy to pre-sales, sales support, consulting, HR, and CEO. I have a 360 view of a company today across several industries. My objective is to help founders go from origins to Series B.”

Denis Descause
C-Level Executive & AI Entrepreneur | 0 to $200M+ Revenue Growth
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“I've led product and digital at 4 different hypergrowth stages. Smallest scaled it from $5M to $25M. Largest from $250M to $340M. All four led to an acquisition. This next chapter in my life is about value creation, mentoring, advising. I sit on six board and I'm here to help.”

Vivek Bedi
Head of AI & Product Innovation @ Litera

THE GLOBAL OPERATING STANDARD

Earn the seal.
Not for showing up.
For doing the work.

Complete 8 of 10 sprint requirements. Present at Demo Day. Leave with a certification that tells every investor, board member, and future hire exactly what you built and how you proved it.

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Pre-Seed: Zero to First Revenue

You shipped it. You proved it.

You earned it.

For founders who turned an idea into a product investors believe — before anyone told them it was ready.

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Seed: Traction to Repeatable GTM

You built the motion. You own the metrics.

You earned it.

For founders who turned founder-led chaos into a GTM system their first hire could run without them.

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Series A: From Series A to B Control

You rebuilt the machine. You control the narrative.

You earned it.

For CEOs who stopped explaining what was drifting and built the system that proves it won't again.

Frequently asked questions

The questions seed
founders ask before they join.

Everything you need to decide — without a sales call.

PRICING

Two ways in.
One as low as $49/month.

No equity. No long-term contracts. No hidden fees. Start with the room — upgrade to the sprint when the Series A timeline demands it.

Pre-Seed Lab includes:

  • 10 week live sprint with a clear start date, end date, and outcomes for your stage.

  • Weekly working sessions where you build your scoreboard, GTM plan, and experiments in real time.

  • Direct feedback from exited founders, operators, and VCs on your metrics, decks, and GTM decisions.

  • Structured experiments and templates so you know exactly what to run each week between sessions.

Start with the room. The Lab will be there when the Series A timeline gets real.

THE ROOM IS OPEN

You're one Wednesday away
from knowing what to build next.

Every week, seed founders are in this room — getting direct feedback on their pipeline, their GTM motion, and their Series A story from operators who've built the machine you're trying to build. The only difference between them and you is that they showed up.

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YOUR BASE · $49/MONTH

Enter the Seed Track.

Weekly Wednesday sessions. Private Slack. Operator AMAs. The always-on room for pre-seed founders — open every week, no application required.

No application. Cancel anytime. First session this Wednesday.

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NOT READY TO COMMIT? START HERE.

Come to a free Wednesday session first.

No credit card. No application. One hour with operators at your stage. You walk in with a problem. You leave with a direction.

Next session: Wednesday · 9AM PST · 12PM EST · 6PM CET