Is this for me if I already have strong market traction?

Yes — especially if you do. The Series B Track is built for the chapter after strong market traction, when the challenge shifts from proving the model to owning the category. If your board is asking for a category leadership narrative, if international expansion is on the roadmap, or if a well-funded competitor is starting to tell a story that sounds like yours — this is exactly where you are. Strong traction without a category ownership story is one of the most common reasons Series C processes take longer than they should.

What's the difference between the weekly sessions and the Series B Lab?

The weekly sessions are your always-on room — free to attend, live every week, open to any Series B founder. The Series B Lab is a 10-week focused sprint: a committed cohort of 8–12 founders at your stage, weekly work on your actual category narrative, international playbook, and Series C story, and a Demo Day in front of Series C investors and strategic buyers at week ten. The sessions give you weekly direction. The Lab builds the category layer.

Our board already has strong opinions on category positioning. How is this a value?

Your board optimises for the portfolio narrative they need, not just your company's best strategic position. The Series B Lab gives you a room of operators with no agenda except your category leadership getting sharper — who'll tell you what they actually see in your positioning, your competitive frame, and your international playbook. That's a different conversation than the one happening in your board meetings. Most founders find the Lab sharpens their own thinking enough to change the board conversation, not just respond to it.

What do I actually leave with after 12 weeks?

A documented category leadership narrative — market definition, competitive moat, and customer proof in one frame. A messaging architecture your whole leadership team can run. An international GTM playbook — ICP localisation, channel adaptation, hire sequencing, and market entry metrics. A Series C or strategic narrative grounded in category position and international traction. And the FSC Series B Seal — the credential that shows you built the category leadership layer before the Series C process began.

How much time does this require every week?

The weekly session is 60–90 minutes. The Lab adds one structured work block and a homework assignment tied to your actual category narrative and international expansion. Most founders at Series B find the Lab replaces time they were spending in unfocused strategy discussions — with the difference that they leave each session with a specific decision made and a specific next action assigned.

Who are the operators in the Series B Track room?

Operators who've defined categories, opened international markets, and built Series C narratives under real competitive pressure — at companies that reached the same scale you're at now. They've been in the board meeting where a well-funded competitor entered their space and built the narrative that made the comparison irrelevant. They show up every week because Series B is the stage where the category gets won or lost — and most founders at this stage don't have access to operators who'll tell them what they actually see.

We're already in conversations with Series C investors. Is it too late for the Lab?

Come to a session first. Bring your current investor questions and your category narrative — or what you have instead of one. The room will tell you exactly what's missing and what to sharpen before your next meeting. The Lab's 10-week sprint is most powerful when run 3–6 months before the process starts. If you're already in active conversations, the weekly sessions give you real-time operator feedback on your live situation — which is often exactly what you need when the questions get hard.

Do I need to be technical or 'AI‑native' to benefit?

No. FSC is for CEOs and founders, not engineers. The sessions work on GTM, metrics, fundraising, and company narrative — not code. That said, AI leverage is embedded into every sprint as a build and efficiency tool, and the operators in the room include technical founders who can speak to product and engineering decisions when that's what the session demands.

Can my co-founder join with me?

Yes. Lab pricing is per startup — two founders can split the cost however works for them. Both can attend sessions, submit homework, and present on Demo Day. The membership is priced per founder, but co-founders joining together get access to the same cohort and the same room.

Increase NRR for B2B SaaS Founders

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“I've worked with companied from 98,000 employees and $30B in revenue to 5 employees and $1M in revenue. I've acquired and been acquired. I've been through an IPO and also through a meltdown. I've seen a lot and I'm here to help CEOs make better decision from day one.”

Todd Etchieson

Fractional Chief Product Officer, Apex Solutions

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“I've been a CEO and I know it's a pretty lonely job. There's a million things to navigate. I've sat on many boards and my objective is to be a truth teller to CEOs. To provide them with insights to course correct and make the best decisions for the best path forward.”

Juan Carlos Soto

Board Chairman, Advisor, former CEO, Venture Partner, Fractional CxO

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“I've done pretty much all of the roles inside in software service company from strategy to pre-sales, sales support, consulting, HR, and CEO. I have a 360 view of a company today across several industries. My objective is to help founders go from origins to Series B.”

Denis Descause

C-Level Executive & AI Entrepreneur | 0 to $200M+ Revenue Growth

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“I've led product and digital at 4 different hypergrowth stages. Smallest scaled it from $5M to $25M. Largest from $250M to $340M. All four led to an acquisition. This next chapter in my life is about value creation, mentoring, advising. I sit on six board and I'm here to help.”

Vivek Bedi

Head of AI & Product Innovation @ Litera

YOUR BASE · ALWAYS ON

CEO
Operating Room

For B2B SaaS and AI founders at any stage who want the room, the operators, and the weekly sessions — without a sprint commitment.

$99 / month
or $990 / year (2 months free)

What's included:

- Weekly live sessions at your stage — Pre-Seed, Seed, or Series A

- Private Slack — real peers, no pitch culture, no noise

- Operator AMAs every week — exited founders, active VCs, senior operators

- Full template library — GTM playbooks, scorecards, pitch frameworks, dashboards

- Every session archived and searchable

- Access to all FSC free weekly events

Enter the Room

Pre-Seed Lab
For pre-revenue founders who need to get to paying customers — without spending another month building something nobody's confirmed they want.
$997/startup
(or $349 x 3 monthly installments)
Apply for Pre-Seed Lab
- Includes:
- A v1 product in customers' hands — built and shipped during the sprint
- Early revenue on the board — real signal, not just interest
- A pre-seed story grounded in what you proved
- A live early control dashboard — cash, pipeline, and learning velocity
- The FSC Pre-Seed Seal — the credential that shows you did the work
Seed Lab
For founders at $1M–$5M ARR who need a GTM motion their team can run — without every deal depending on them personally.
$1,497/startup
(or $499 x 3 monthly installments)
Apply for Seed Lab
- Includes:
- A documented GTM motion your first hire can run without you
- A live Traction Dashboard — pipeline, CAC, burn, and runway reviewed weekly
- A Series A story built on your actual metrics — not a narrative you're hoping holds up
- A clear first GTM hire decision rooted in the system you built
- The FSC Seed Seal — proof you built a repeatable machine, not just traction
Series A Lab
For Series A CEOs $5M–$10M ARR who need board-ready control — without waiting for investors to ask why the metrics are drifting.
$1,997/startup
(or $699 x 3 monthly installments)
Apply for Series A Lab
- INCLUDES:
- A Control Scorecard — CAC payback, NRR, burn multiple with red/yellow/green clarity
- A GTM map that shows exactly where to double down and where to stop spending
- A board narrative built before they ask for it
- 2–3 high-leverage control plays in motion with owners and timelines
- The FSC Series A Seal — the signal that you run a board-grade operation
Series B Lab
For $10M–$25M+ ARR CEOs moving from growth to category leadership — new markets, enterprise motion, and a Series B story built on real expansion signals.
Custom
Contact for pricing
Join the Series B waitlist
- Launching Q3 2026
- A Cohort Performance Dashboard — ARR, CAC payback, NRR, and churn sliced by segment, channel, and vintage.
- A Market Selection Scorecard + Paid Ad Validation Results.
- A Win/Loss Intelligence Report + Competitive & Ally Map.
- A Pricing Architecture Document — current vs. recommended by segment and market.
- A Product Roadmap Priority Document — AAER-ranked with retention and expansion data.

Each sprint includes:

12-week live sprint with a clear start date, end date, and stage-specific outcomes
Weekly cohort sessions where you build your scoreboard, GTM plan, and experiments in real time

Direct feedback from exited founders, operators, and VCs on your metrics, decks, and GTM decisions
Structured sprint templates so you know exactly what to produce each week between sessions

Access to the CEO Operating Room throughout the Lab (and discounted after)

Demo Day with invited investors and operators in the room + FSC Lab Seal upon completion

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Note: Applications are reviewed within 48 hours. We only accept founders we believe we can genuinely help. If it's not the right fit or the right timing, we'll tell you — and point you somewhere better if we can.

WHAT YOU PRESENT

Not a pitch deck. A live operating system with 12 weeks of real data behind it.

Your Cohort Performance Dashboard — ARR growth, CAC payback, NRR, and churn by segment, tracked across 12 weeks of active intervention. Your Market Scoring Scorecard with the ad test results that validated your market two decision. Your Pricing Architecture with real conversion data from packaging experiments. Your Retention Playbook with churn and expansion metrics showing early movement. Your International Launch Plan — Tier 1/2/3 structure, competitive map, hire sequencing — ready to execute the week after Demo Day. Series C investors in the room don't hear a growth story. They see a machine.

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WHO ATTENDS

Your cohort, your mentors, and stage-matched investors who ask real questions.

Your cohort and the full mentor team. Plus external guests selected for stage relevance: Series C VCs, growth-stage operators, and strategic buyers — there to give real feedback on your operating metrics, your market selection decision, your pricing logic, and your international expansion plan. Expect hard questions on your CAC payback by market, your NRR trajectory by cohort, and why you chose market two over the alternatives. These aren't polite. That's the point.

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WHAT IT ISN'T

Not a competition. Not a showcase.

Demo Day at the Series B Lab has no ranking, no prize, no winner. It's the final sprint — the forcing function that makes sure every output is live, every decision is made, and every number in your Series C story is real. The relationships that come from it are earned. The feedback is the last session.

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Tue

09

Jun 2026

How to define your ICP before you build the wrong product

Virtual

This session is a live working session on building a testable ICP hypothesis from the signals you already have (early conversations, product usage, the one customer who actually gets it) and running the test that tells you whether you're right before you build another quarter's worth of roadmap around it.

How to make your first sales hire at Seed (the right role, the right time)

Virtual

The session before this one was about building the sales motion that runs without you. This session is about the hire who runs it, which role to open first, how to know you're ready to hire, what the first 90 days must produce, and the metric that tells you by day 60 whether the hire is working before you've burned six months finding out the hard way.

How to build a GTM motion that scales from $5M to $25M ARR

Virtual

This session runs a live diagnostic on your current GTM motion, where it's efficient, where it's leaking, and what to redesign before you add the next layer of headcount or budget. The output is a GTM architecture map you can use to make the next three hiring and investment decisions with confidence.

Reserve your spot

‍

Conversations, not lectures. Your numbers in the room, not case studies. Q&A with people who've actually been there.

See all upcoming events→

START HERE · FREE

Come to a session this week.

No application. No credit card. No commitment. One hour with operators at your stage. Tuesday, Wednesday, or Thursday — pick the one that matches where you are.

_{Next session: Tuesday · 10AM PST · 1PM EST · 7PM CET}

Register for a Free Session

YOUR BASE · $99/MONTH

Enter the CEO Operating Room.

Weekly live sessions at your stage. Private Slack. Full template library. Operator AMAs. The always-on room that's open every week — not just when you sign up for a sprint.

_{No application. Cancel anytime. Your first session is this week.}

Enter the Room

THE SPRINT · FROM $997

Apply for your Stage Lab.

12 weeks. 8–12 founders at your exact stage. Your actual company, worked live every session. Demo Day in front of investors. Pre-Seed, Seed, or Series A — the sprint that changes everything.

_{Applications open. 2 founders can split the cost.}

Apply for Your Stage Lab

NRR below 100% kills your Series B story.

Low NRR isn't a CS problem. It's an ICP problem.

We map your expansion motion and find the two levers that move it.

An NRR playbook built on your actual cohorts. Not a template.

Specialists in the room when it matters most.

CEO
Operating Room

$99 / month
or $990 / year (2 months free)

12 weeks. NRR diagnostic, expansion playbook, Demo Day.

Pre-Seed Lab

Seed Lab

Series A Lab