Who is this actually for?

Full Stack CEO™ is built for VC-backed B2B SaaS and AI founders from pre-seed to Series B. More specifically: founders who are building something real but don't yet have the operators, the system, or the room to get there as fast as the opportunity demands. If you're pre-revenue and trying to find your first paying customer, you belong here. If you're at $10M ARR and your board is asking questions you can't yet answer, you belong here too. The stage changes. The need for the right room doesn't.

How is this different from an accelerator?

Three ways. First, we take no equity — ever. Second, there's no application window. You don't wait 6 months for the next cohort. You start this week. Third, FSC isn't built around our Demo Day. It's built around yours — and the chapter after it, when the real work begins and most programs have already moved on.

How is this different from a founder community or online course?

Communities give you peers. Courses give you frameworks. FSC gives you operators working on your actual company, every week. Your pipeline. Your CAC. Your investor narrative. Not a case study. Not someone else's numbers. Yours — in the room, in real time, with people who've fixed the same problem at scale.

What's the difference between the membership and the Labs?

The membership — the CEO Operating Room — is your always-on base. $99/month, live sessions every week at your stage, private Slack, full template library. No sprint commitment required. The Labs are 10-week focused sprints for when the stakes are highest — a raise is coming, growth has stalled, or the metrics need to hold up in a boardroom. You can be in the membership without doing a Lab. Most founders start with the membership and apply for a Lab when the moment demands it.

How much time does this require every week?

The membership requires one live session per week — roughly 60 to 90 minutes. The Labs require one session plus one structured work block per week, plus a homework assignment tied to your actual company. Most founders find the sessions replace time they were already spending trying to figure out the same problems alone. The difference is they leave with a direction instead of more questions.

What kind of results should I expect from a Lab?

Depends on your stage. Pre-Seed founders leave with a shipped v1, a first paying customer, and a pre-seed story grounded in what they've actually proven. Seed founders leave with a documented GTM motion, a live traction dashboard, and a Series A narrative built on metrics. Series A founders leave with a Control Scorecard, a GTM map, and a board narrative that holds up before investors ask for one. These aren't aspirational outcomes. They're the sprint deliverables — built live on your actual company over 10 weeks.

Who are the operators and mentors in the room?

Exited founders, active VCs, and senior operators who've raised, scaled, and sold B2B SaaS companies — and show up every week. Collectively they've raised $2.2B+, completed 23+ exits, built or scaled 12 unicorns, and led 4 IPOs. They're not advisors who remember what it was like. They're operators doing it right now, in the room because early-stage founders ask the questions that actually matter.

Do I need to be technical or AI‑native to benefit?

No. FSC is for CEOs and founders, not engineers. The sessions work on GTM, metrics, fundraising, and company narrative — not code. That said, AI leverage is embedded into every sprint as a build and efficiency tool, and the operators in the room include technical founders who can speak to product and engineering decisions when that's what the session demands.

Can my co-founder join with me?

Yes. Lab pricing is per startup — two founders can split the cost however works for them. Both can attend sessions, submit homework, and present on Demo Day. The membership is priced per founder, but co-founders joining together get access to the same cohort and the same room.

What if I'm not sure I belong here?

Come to a free session first. Tuesday is Pre-Seed, Wednesday is Seed, Thursday is Series A. No application, no credit card, no commitment. One hour with operators at your stage. You'll know within the first 20 minutes whether the room is what you've been missing. If it's not, you've lost an hour. If it is, you'll wonder why you waited.

Build a Repeatable GTM Engine | Full Stack CEO™

WHAT WE DO

We build your outbound engine, ICP map, and pipeline model — in the room.

Stand up Clay for enriched outbound sequences targeting your top 3 ICP segments. Map your pipeline stages and conversion rates. Identify where deals are stalling and why. Build the playbook your first hire runs from day one. Betty Mok grew LinkedIn's demand gen to $100M+ in annual bookings. Megan Ketchum drove $175M in new business at LinkedIn and re-tooled Rippling for multi-product GTM. They help run this exact session on Wednesdays.

Get started

[background image] image of a busy hospital corridor

“I've worked with companied from 98,000 employees and $30B in revenue to 5 employees and $1M in revenue. I've acquired and been acquired. I've been through an IPO and also through a meltdown. I've seen a lot and I'm here to help CEOs make better decision from day one.”

Todd Etchieson

Fractional Chief Product Officer, Apex Solutions

[background image] image of collaborative workspace (for a blockchain and cryptocurrency)

“I've been a CEO and I know it's a pretty lonely job. There's a million things to navigate. I've sat on many boards and my objective is to be a truth teller to CEOs. To provide them with insights to course correct and make the best decisions for the best path forward.”

Juan Carlos Soto

Board Chairman, Advisor, former CEO, Venture Partner, Fractional CxO

image of content management strategy session

“I've done pretty much all of the roles inside in software service company from strategy to pre-sales, sales support, consulting, HR, and CEO. I have a 360 view of a company today across several industries. My objective is to help founders go from origins to Series B.”

Denis Descause

C-Level Executive & AI Entrepreneur | 0 to $200M+ Revenue Growth

image of expert panel discussing blockchain

“I've led product and digital at 4 different hypergrowth stages. Smallest scaled it from $5M to $25M. Largest from $250M to $340M. All four led to an acquisition. This next chapter in my life is about value creation, mentoring, advising. I sit on six board and I'm here to help.”

Vivek Bedi

Head of AI & Product Innovation @ Litera

YOUR BASE · ALWAYS ON

CEO
Operating Room

For B2B SaaS and AI founders at any stage who want the room, the operators, and the weekly sessions — without a sprint commitment.

$99 / month
or $990 / year (2 months free)

What's included:

- Weekly live sessions at your stage — Pre-Seed, Seed, or Series A

- Private Slack — real peers, no pitch culture, no noise

- Operator AMAs every week — exited founders, active VCs, senior operators

- Full template library — GTM playbooks, scorecards, pitch frameworks, dashboards

- Every session archived and searchable

- Access to all FSC free weekly events

Enter the Room

Pre-Seed Lab
For pre-revenue founders who need to get to paying customers — without spending another month building something nobody's confirmed they want.
$997/startup
(or $349 x 3 monthly installments)
Apply for Pre-Seed Lab
- Includes:
- A v1 product in customers' hands — built and shipped during the sprint
- Early revenue on the board — real signal, not just interest
- A pre-seed story grounded in what you proved
- A live early control dashboard — cash, pipeline, and learning velocity
- The FSC Pre-Seed Seal — the credential that shows you did the work
Seed Lab
For founders at $1M–$5M ARR who need a GTM motion their team can run — without every deal depending on them personally.
$1,497/startup
(or $499 x 3 monthly installments)
Apply for Seed Lab
- Includes:
- A documented GTM motion your first hire can run without you
- A live Traction Dashboard — pipeline, CAC, burn, and runway reviewed weekly
- A Series A story built on your actual metrics — not a narrative you're hoping holds up
- A clear first GTM hire decision rooted in the system you built
- The FSC Seed Seal — proof you built a repeatable machine, not just traction
Series A Lab
For Series A CEOs $5M–$10M ARR who need board-ready control — without waiting for investors to ask why the metrics are drifting.
$1,997/startup
(or $699 x 3 monthly installments)
Apply for Series A Lab
- INCLUDES:
- A Control Scorecard — CAC payback, NRR, burn multiple with red/yellow/green clarity
- A GTM map that shows exactly where to double down and where to stop spending
- A board narrative built before they ask for it
- 2–3 high-leverage control plays in motion with owners and timelines
- The FSC Series A Seal — the signal that you run a board-grade operation
Series B Lab
For $10M–$25M+ ARR CEOs moving from growth to category leadership — new markets, enterprise motion, and a Series B story built on real expansion signals.
Custom
Contact for pricing
Join the Series B waitlist
- Launching Q3 2026
- A Cohort Performance Dashboard — ARR, CAC payback, NRR, and churn sliced by segment, channel, and vintage.
- A Market Selection Scorecard + Paid Ad Validation Results.
- A Win/Loss Intelligence Report + Competitive & Ally Map.
- A Pricing Architecture Document — current vs. recommended by segment and market.
- A Product Roadmap Priority Document — AAER-ranked with retention and expansion data.

Each sprint includes:

12-week live sprint with a clear start date, end date, and stage-specific outcomes
Weekly cohort sessions where you build your scoreboard, GTM plan, and experiments in real time

Direct feedback from exited founders, operators, and VCs on your metrics, decks, and GTM decisions
Structured sprint templates so you know exactly what to produce each week between sessions

Access to the CEO Operating Room throughout the Lab (and discounted after)

Demo Day with invited investors and operators in the room + FSC Lab Seal upon completion

‍

Note: Applications are reviewed within 48 hours. We only accept founders we believe we can genuinely help. If it's not the right fit or the right timing, we'll tell you — and point you somewhere better if we can.

WHAT YOU PRESENT

Your Series A story — built on 12 weeks of real operating work.

Your ICP decision, your documented motion, your live dashboard numbers, your product health signal, your ownership map, your "Now → Next" traction narrative, and what capital buys you in the next 12 months. You've spent 12 weeks building it on your actual metrics. The cohort has pressure-tested every piece. Demo Day is where you deliver it to investors seeing it for the first time. Expect real questions on your ICP wedge, your CAC proxy, your activation rate, and who runs the machine when you're not in every call.

[background image] image of futuristic technology (for a data analytics and business intelligence)

WHO ATTENDS

Your cohort, your mentors, and stage-matched investors.

Your cohort and the full mentor team. Plus external guests selected for stage relevance: Seed and Series A VCs, growth investors, and operators who've taken companies through the raise you're preparing for — there to give real feedback, not to applaud.

image of meeting with financial advisors [scene 1]

WHAT IT ISN'T

Not a competition. Not a showcase.

Demo Day at FSC has no ranking, no prize, no winner. It's the final sprint — a forcing function to make sure your motion is documented, your numbers are clean, your product signal is tracked, and your narrative holds up under pressure. The feedback is the last session. The relationships that come from it are earned.

image of an educational seminar (for an insurance agency & company)

Tue

09

Jun 2026

How to define your ICP before you build the wrong product

Virtual

This session is a live working session on building a testable ICP hypothesis from the signals you already have (early conversations, product usage, the one customer who actually gets it) and running the test that tells you whether you're right before you build another quarter's worth of roadmap around it.

How to make your first sales hire at Seed (the right role, the right time)

Virtual

The session before this one was about building the sales motion that runs without you. This session is about the hire who runs it, which role to open first, how to know you're ready to hire, what the first 90 days must produce, and the metric that tells you by day 60 whether the hire is working before you've burned six months finding out the hard way.

How to build a GTM motion that scales from $5M to $25M ARR

Virtual

This session runs a live diagnostic on your current GTM motion, where it's efficient, where it's leaking, and what to redesign before you add the next layer of headcount or budget. The output is a GTM architecture map you can use to make the next three hiring and investment decisions with confidence.

Reserve your spot

‍

Conversations, not lectures. Your numbers in the room, not case studies. Q&A with people who've actually been there.

See all upcoming events→

START HERE · FREE

Come to a session this week.

No application. No credit card. No commitment. One hour with operators at your stage. Tuesday, Wednesday, or Thursday — pick the one that matches where you are.

_{Next session: Tuesday · 10AM PST · 1PM EST · 7PM CET}

Register for a Free Session

YOUR BASE · $99/MONTH

Enter the CEO Operating Room.

Weekly live sessions at your stage. Private Slack. Full template library. Operator AMAs. The always-on room that's open every week — not just when you sign up for a sprint.

_{No application. Cancel anytime. Your first session is this week.}

Enter the Room

THE SPRINT · FROM $997

Apply for your Stage Lab.

12 weeks. 8–12 founders at your exact stage. Your actual company, worked live every session. Demo Day in front of investors. Pre-Seed, Seed, or Series A — the sprint that changes everything.

_{Applications open. 2 founders can split the cost.}

Apply for Your Stage Lab

Still the best salesperson in your company? That's a ceiling.

Founder-led sales doesn't scale. It just hides the problem until it's expensive.

We build your outbound engine, ICP map, and pipeline model — in the room.

Demo Day in front of investors writing checks at your stage.

Specialists in the room when it matters most.

CEO
Operating Room

$99 / month
or $990 / year (2 months free)

12 weeks. GTM motion documented, outbound live, Demo Day.

Pre-Seed Lab

Seed Lab

Series A Lab