You have the revenue, the team, and the momentum. What you don't have yet is a category leadership narrative that defines the market on your terms — and an international playbook that works in market two without rebuilding everything from scratch. The next 12 weeks are about closing that gap before a competitor does it for you.
No application. No commitment. One hour with operators who've owned categories at your stage.
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Raised by operators in the network
Exits and acquisitions
Unicorns built or scaled
IPOs
Active operator mentors
These aren't advisors. These are operators who've been in your seat, made your decisions, and are back in the room every week to help you make yours.
WHO THIS IS FOR
This is for B2B SaaS and AI founders at $25M ARR and beyond who have proven the model, built the team, and established real market presence — but haven't yet defined the category on their own terms. You're growing. Your competitors are watching. The board wants a category leadership narrative, not just a growth story. International expansion is on the table but the playbook for market two doesn't exist yet. Series C or strategic conversations are 12–18 months away and the story needs to be more than momentum. You know what's required. You don't yet have the room that helps you build it at the speed the market demands.
The growth slide looks strong. But the board is asking a different question now — not "are you growing" but "are you winning the category." You don't yet have a crisp answer.
Market two is on the roadmap. But the GTM motion you built for market one was founder-led and relationship-driven. You can't replicate that in a new market without a playbook that didn't exist when you started.
A well-funded competitor just entered your space. They have the brand, the budget, and a story that's starting to sound like yours. You need to own the narrative before they do.
Your leadership team is strong but not yet operating independently. The decisions that should be theirs are still ending up on your desk. The org is starting to move slower than the market.
You don't need another strategy offsite. You need operators who've owned a category at your stage — across multiple markets, under board pressure, with a competitive threat on the horizon — to sit in the room and tell you what they'd do.
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Every session works on your actual market position, your actual international expansion, and your actual Series C story. You leave with three things no Series B founder can afford to go into the next 18 months without.
Not a positioning document. A live category narrative — built during the sprint, on your actual market position, competitive landscape, and customer proof — that tells investors, customers, and competitors exactly what category you own and why no one else can claim it. You leave knowing how to frame every conversation, every press opportunity, and every board update around a story that compounds over time.
You'll have: A documented category leadership narrative — market definition, competitive moat, and customer proof in one frame · A messaging architecture your whole leadership team can run · A category positioning that hardens with every customer win and every competitor move
The GTM motion that built your first market was founder-led, relationship-driven, and took three years to figure out. You don't have three years for market two. You'll build an international expansion playbook during the sprint — ICP localisation, channel adaptation, hire sequencing, and success metrics — with operators who've opened second and third markets at your stage and know exactly where the playbook breaks and where it holds.,You'll have: A documented international GTM playbook — ICP, channel, hire sequencing, and market entry metrics · A clear go/no-go framework for evaluating new markets before you commit headcount · A first 90-day plan for market two that your expansion lead can execute without you in every decision
![[team]](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/699760e81de7ab959f8142ff_Screenshot%202026-02-19%20at%2020.13.30.png)
Series C investors and strategic acquirers don't fund growth rates. They fund category ownership — a documented, defensible position in a market that's large enough to matter and specific enough to win. You'll build your Series C narrative during the sprint — on your category leadership position, your international traction, and your competitive moat. Not a story you assembled from last quarter's metrics. A narrative that holds up when the most sophisticated investors in the room ask the hardest questions.
You'll have: A Series C or strategic narrative grounded in category position and international traction · A competitive moat documented well enough to survive real diligence · The FSC Series B Seal — the credential that shows you built the category leadership layer, not just the revenue
Note: These aren't modules. These aren't takeaways. These are the three things that determine whether your company becomes fundable, scalable, and defensible — or stays stuck at the stage you're at right now.
WHAT'S NEXT
Three steps. The first one costs nothing.
Before you commit to anything, sit in the room. Series B sessions run weekly — live on Zoom, operators at your stage, your questions on the table. No slides, no pitch, no performance. Bring your current biggest question — category narrative, international expansion, competitive threat, or Series C prep. Leave with a direction from operators who've been exactly where you are.
Weekly · 9AM PST · 12PM EST · 6PM CET · Live on Zoom · Free to attend first
![[background image] image of futuristic technology (for a data analytics and business intelligence)](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69975d4e3805fbe1dc40a07b_Screenshot%202026-02-19%20at%2019.58.07.png)
After your first session, join the Series B track in the CEO Operating Room. $49/month — the always-on base for every week between sprints. Weekly live sessions at your stage, a private Slack with operators who've owned categories at scale, and a full library of category leadership frameworks, international expansion playbooks, and Series C prep templates.
$49/month · No application · Cancel anytime
![image of meeting with financial advisors [scene 1]](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69ef67853381d609aa36acd9_with%20Yannick%20Kpodar%20(1200%20x%20630%20px)%20(23).png)
When the category or the Series C timeline demands it, apply for the Series B Lab. 10 weeks, 8–12 Series B founders, every session working on your actual category narrative, international playbook, and Series C story. Operators who've owned categories, opened international markets, and closed Series C rounds — in the room every week, on your actual company.
From $2,997 per startup · 2 founders can split the cost · 3 monthly installments available
Every week that passes without the right room is a week your competitors might be in it.
The Series B room has one thing most founder networks at this stage don't: operators who've defined a category, opened a second market, and walked into a Series C or strategic conversation with a story that held up — and show up every week because this is the stage where the gap between contender and leader closes fast or not at all.
$2.2B+ raised collectively. 23+ exits. 12 unicorns built or scaled. 4 IPOs. 25+ operators.
Not advisors who'll validate your existing strategy. Operators who've been in the competitive review where a well-funded rival entered their space — and built the category narrative that made the comparison irrelevant. They're in the room every week because Series B founders ask the questions that have specific, high-stakes, operator-tested answers — and the cost of the wrong answer at this stage is measured in market share, not just runway.
![[headshot] image of customer](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69ba847b53583007d9169774_Indy%20sen.jpeg)
![[headshot] image of customer (for a university)](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69ba8569b0f9601b329dc5d6_David%20Ehrlich.jpeg)
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![[headshot] image of customer for an insurance agency & company](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69ba847b6f4ce327c287643f_Sachin.jpeg)
![[headshot] image of customer (for a dental office)](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69ba847c218627f52b36d13b_Betty%20Mok.jpeg)
![[headshot] image of customer (for a gym)](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69ba847c2172ea023003d632_Vivek.jpeg)
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Every week — a live conversation for Series B founders, with operators who've owned categories at scale, opened international markets, and built Series C narratives under real competitive pressure. Your category position. Your expansion playbook. Your next raise. No pitch, no slides, no performance. Just the room telling you what they actually see.
Conversations, not lectures. Your numbers in the room, not case studies. Q&A with people who've actually been there.
YOUR PARTNER
The person on the other side of your pre-seed raise.
I built this because the room I needed didn't exist. When the board was asking questions I couldn't answer, when the raise wasn't closing, when I didn't know if the problem was me or the market — there was no one to call who'd actually been there and had no agenda.
I've spent 15 years on both sides of the table — scaling B2B SaaS companies to $45M+ ARR as a VP and CMO, and backing founders as a GP at Aventra Capital. I've helped teams raise $396M. I've also been the founder who didn't know what was wrong.
Full Stack CEO is that room. I show up every week because the founders in here are building something real — and they deserve feedback from someone who sits on both sides of the table.
The room is real. The operators are real. The only question is whether you're in it.
The difference between Series B founders who define their category and the ones who spend the next three years fighting for second place isn't funding or headcount. It's having a category leadership narrative, an international playbook, and a Series C story built before the most important 18 months of the company's life begin.
A brand agency will spend three months on positioning workshops and hand you a messaging guide that describes how you want to be seen. Category leadership is different — it's a strategic decision about what market you're defining, what competitors you're making irrelevant, and what customers you're organizing around. The Series B Lab builds the category narrative from the inside out, on your actual market position, with operators who've made the same strategic call at your stage.
What you get instead: A category leadership narrative built on your actual competitive position — not a messaging framework designed for the median company in your space.
International expansion consultants give you a market entry framework built on other companies' experiences in other markets at different stages. The Series B Lab builds your international GTM playbook on your actual ICP, your actual channel economics, and your actual hire sequencing — with operators who've opened market two and three at companies that look like yours and know exactly where the generic playbook breaks down.
What you get instead: A documented international GTM playbook — ICP localisation, channel adaptation, and hire sequencing — built on your actual motion, not a template.
A strategy firm will spend months in discovery and hand you a market analysis that tells you what you already know. The Series B Lab works on your actual category narrative, your actual competitive positioning, and your actual Series C story every week — with operators who've built the same narrative under real competitive pressure, in real time, at your stage.
What you get instead: A live category leadership narrative and Series C story — built during the sprint, owned by you, stress-tested by operators before the first investor meeting.
The worst time to build your category leadership narrative is when you're already in a Series C process and an investor asks how you compare to a well-funded competitor. By then you're scrambling to define a frame you should have owned 12 months ago. The Series B Lab builds the narrative during the sprint — so when the comparison comes up, you've already made it irrelevant.
What you get instead: A category leadership narrative that defines the market on your terms — ready before the process starts, not assembled during it.
Every international market that didn't work the way the first one did, every category narrative that a competitor hijacked, every Series C process that stalled because the story wasn't differentiated enough — someone in this room has already lived it. They learned it at real cost, at exactly your stage, in markets that looked like yours. Going it alone means paying for those lessons yourself. Being in this room means you don't have to.
What you get instead: 25+ operators who've owned categories, opened international markets, and built Series C narratives under competitive pressure — in the room every week, making sure you don't make the mistakes they already made.
Raised collectively
Exits across the network
Unicorns built or scaled
in the room
Real mentorship, active participation, and direct feedback from CEOs, VCs, exited founders, and Tier 1 operators who've gone from 0 to exit. Operator-led. Boardroom-tested.
![[background image] image of a busy hospital corridor](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69bbd8d8734219c2bd65da19_with%20Yannick%20Kpodar%20(1200%20x%20800%20px)%20(2).png)
“I've worked with companied from 98,000 employees and $30B in revenue to 5 employees and $1M in revenue. I've acquired and been acquired. I've been through an IPO and also through a meltdown. I've seen a lot and I'm here to help CEOs make better decision from day one.”
![[background image] image of collaborative workspace (for a blockchain and cryptocurrency)](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69bbdefdfce06ff6b73a9f7b_with%20Yannick%20Kpodar%20(1200%20x%20800%20px)%20(4).png)
“I've been a CEO and I know it's a pretty lonely job. There's a million things to navigate. I've sat on many boards and my objective is to be a truth teller to CEOs. To provide them with insights to course correct and make the best decisions for the best path forward.”
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“I've done pretty much all of the roles inside in software service company from strategy to pre-sales, sales support, consulting, HR, and CEO. I have a 360 view of a company today across several industries. My objective is to help founders go from origins to Series B.”
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“I've led product and digital at 4 different hypergrowth stages. Smallest scaled it from $5M to $25M. Largest from $250M to $340M. All four led to an acquisition. This next chapter in my life is about value creation, mentoring, advising. I sit on six board and I'm here to help.”
THE GLOBAL OPERATING STANDARD
Complete 8 of 10 sprint requirements. Present at Demo Day. Leave with a certification that tells every investor, board member, and future hire exactly what you built and how you proved it.
![[background image]](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69e22935bfce2234ffb42720_generated-image%20(10).png)
You shipped it. You proved it.
You earned it.
For founders who turned an idea into a product investors believe — before anyone told them it was ready.
![image of innovative data solutions [digital project]](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69e229618871356652101fe8_generated-image%20(9).png)
You built the motion. You own the metrics.
You earned it.
For founders who turned founder-led chaos into a GTM system their first hire could run without them.
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You rebuilt the machine. You control the narrative.
You earned it.
For CEOs who stopped explaining what was drifting and built the system that proves it won't again.
Everything you need to decide — without a sales call.
PRICING
No equity. No long-term contracts. No hidden fees. Start with the room — upgrade to the sprint when the Series B timeline demands it.
The CEO Operating Room
For B2B SaaS and AI founders at any stage who want the room, the operators, and the weekly sessions — without a sprint commitment.
$49/mo
or $470 / year (2 months free)
Weekly Pre-Seed Track sessions — every Tuesday, live on Zoom
Private Slack — real peers at your stage, no pitch culture, no noise
Operator AMAs every week — exited founders, active VCs, senior operators
Full template library — category leadership frameworks, international expansion playbooks, Series C prep
Every session archived and searchable
Access to all FSC free weekly events
Series B Lab
For Series A CEOs who need a board-ready control narrative — without waiting for their investors to ask why the metrics are drifting.
$2,997/startup
or $999 x 3 monthly installments
10 weeks, 8–12 Series B founders at your exact stage
Every session works on your actual category narrative, international playbook, and Series C story
Weekly homework tied to your category position, competitive moat, and expansion plan
Demo Day in front of Series C investors and strategic buyers at week 10
FSC Series B Seal upon completion
10 week live sprint with a clear start date, end date, and outcomes for your stage.
Weekly working sessions where you build your scoreboard, GTM plan, and experiments in real time.
Direct feedback from exited founders, operators, and VCs on your metrics, decks, and GTM decisions.
Structured experiments and templates so you know exactly what to run each week between sessions.
Start with the room. The Lab will be there when the Series B timeline gets real.
THE ROOM IS OPEN
Every week, Series B founders are in this room — getting direct feedback on their category narrative, their international expansion, and their Series C story from operators who've owned the category you're trying to win. The only difference between them and you is that they showed up.
Weekly sessions. Private Slack. Operator AMAs. The always-on room for Series B founders — open every week, no application required.
No application. Cancel anytime. First session this Tuesday.
No credit card. No application. One hour with operators at your stage. You walk in with a problem. You leave with a direction.
Next session: Weekly · 9AM PST · 12PM EST · 6PM CET
![image of successful businesses [headshot]](https://cdn.prod.website-files.com/6964c927bc2914f27d0f14eb/69ba847b565b309799f635be_Juan%20Carlos%20.jpeg)